Build your own direct-to-fan platform
Everything we built for artists, white-labeled for your label
As seen in
Everything we built for artists, white-labeled for your label
As seen in
Industry leaders and research confirm: Direct-to-fan technology is no longer optional—it's essential for label survival and artist retention.
“Direct-to-consumer revenue is now growing at 3x the rate of streaming. Labels that don't offer D2F infrastructure will lose their best artists to those that do.”
MRMIDiA ResearchMusic Industry Report 2024
“67% of artists say direct fan relationships are critical to their business model. They're choosing labels based on who can help them build and monetize their fanbase directly.”
FMCFuture of Music CoalitionArtist Survey 2024
“The average artist makes $0.003 per stream on Spotify. Through direct-to-fan channels, that same artist can earn $5-50 per fan per month. The economics aren't even comparable.”
CHCherie HuWater & Music
“Every major label is investing in D2F technology. Universal's acquisition of Bravado, Warner's investment in fan platforms, Sony's direct artist tools — it's not optional anymore, it's existential.”
MBWMusic Business Worldwide
Industry Analysis 2024
Six proven features that power direct-to-fan revenue. Click any feature below to see it live on trax.so - this is exactly what you'll get, white-labeled with your branding and fully customizable.
Your artists' central digital hub - streaming, content, merch, and fan sign-ups all in one customizable page.
Create a seamless streaming experience for your artists with our built-in streaming platform.
Monetize exclusive content - livestreams, rare recordings, music videos, documentaries - with one-time purchases.
Capture fan emails and grow your database by gating exclusive content with code, mobile, or email unlocks.
Grow your social community by gating exclusive content with secret codes.
Real-time insights across your entire roster - see who your fans are, what they engage with, and how much they spend.
A suite of tools built for artists, by artists. TRAX has been battle-tested by artists from Grammy Award winning to independent.
Explore some of our favourite use cases.
Choose the plan that fits your ambitions. All plans include white-label branding and core D2F technology.
$5,000 setup fee$2,500 setup fee
$10,000 setup fee$5,000 setup fee
$25,000 setup fee$12,500 setup fee
We built this platform by working directly with artists who needed better D2F tools. You get proven infrastructure that artists actually want to use — not a risky development project.
Real artists streaming their music. Real fans buying subscriptions. Real transactions processing daily. This technology has been refined through thousands of interactions with the people who matter most: your artists and their fans.
Invested in development
Artists onboarded
We spent $2.4M building streaming, subscriptions, pay-per-view, analytics — the full stack. It's live, it's processing transactions, and it works. Labels can either spend 18 months and half a million building their own, or white-label ours and launch next month. We've de-risked the entire decision.
Tom Stuart, CEO
